There aren’t many better examples of intrapreneurship in action across the Virgin Group than Pride’n Purpose, the brainchild of two of Virgin Limited Edition’s brightest employees… Karl and Llané Langdon are the two general managers at Ulusaba, Richard Branson’s luxury safari game reserve located in South Africa.

Since joining the Ulusaba family in 2000 Karl and Llané have successfully managed a team of over 100 staff, helped to rebuild parts of both Rock and Safari Lodges, rolled-out robust conservation and anti-poaching initiatives across the reserve as well as raised their adorable young family in the beautiful African Bush. Nevertheless, one of the proudest achievements of these dynamic intrapreneurs has been the creation of Pride’n Purpose.