What's in me that makes me!

The Real 'Guru' - Mr. Satish Raju A teacher, A Guide, An Expert, A Master, and A Friend

I believe in establishing a balance between acute aesthetic cognitive competency and exhaustive perception about what makes a design, a brand, or a campaign stand out of the clutter. My unparalleled approach towards driving marketing funnel is clearly visible in my intriguing and goal-driven approach, which hinges on the new age communication channels like online, direct mail, Social, and viral. My success mantra is carved from the seeds of grass-root-level planning and flawless execution. My team handling strategy revolves around understanding the human psychic that bond individuals together, who emerge from different spheres of life, in a bond of adamantine chains to inspire devotion for my charismatic grip over design and ideas. My immaculate visionary capabilities constantly guide me to innovate on existing development process by incorporating concepts, and strategies, which are beyond its time. My research, communication, and presentation skills are the reason why I garner ever-lasting, transparent, trustworthy client relationships. Lastly, my demeanor is conceived out of all the exemplary attributes of a true 'Guru', whose conduct inspires his disciples to unearth their hidden values, nurture those values, and spearhead their career elevation.

I started my illustrious career 'tallying fortunes' for a Fortune Promoseven affiliate agency called Pace Advertising as an accountant in 1998. However, Mr. Bernard John, the then creative director of the company, discovered the energy deposits hidden deep inside me . He offered me a complete play-field to nurture his communication and branding prowess.

In 1999, post my exemplary stint at Pace Advertising and a new-formed creative agency 'The Partnership' that skyrocketed my zest for communication and branding to a higher podium, I laid the foundation stones for a quintessential, 360-degree advertising agency - Genesis Next. So was the majestic charm of my impeccable, visionary creative solutions that biggest names in adverting world (Fortune Promoseven, The Partnership, Oxford Advertising, Impact BBDO, RSVP-M&C Saatchi, & BE International, etc.) made a beeline. My charismatic solutions were so profound that even government and semi-government entities queued up for some revolutionary solutions. Within 6 years of its incorporation, Genesis Next was blessed with 23 of the best minds in the world, who together rippled a turnover of AED 6 + million, as of today. It's my impeccable foresight and innate acumen that has carved timeless devotion by his disciples, who come from all walks of life; making me the insignia of trust.

Genesis Next has experienced a rain-shower of accolades that has garnished the creative caked of the company. A few such prestigious accolades are:

- New York Festivals - Gold- Print, Persil Cello Tape - 2005

- IT CAPS Singapore SILVER - Online & Print - HUMAX Digital - 2007

- Thomas Cook Al Rostamani Group Award - Client appreciation award - 2003

- GMR Interactive campaign - Alain Morning Breakfast drink

Verticals I have been Exposed to:

FMCG, Information Technology, Real Estate, F&B, Courier & Postal System, Financial & Money Exchange, Gold & Jewelry, Lifestyle, Media My entire spectrum of accolades cover published articles on communication in various leading marketing & advertising magazines and e-zines (Science of Communication, Word of Mouth Advertising, What's in a name? and many more)

A part of my success mantra can be accredited to my exposure to International Brand Architectural Planning. My noteworthy campaigns and pitches reflect my inexorable dexterity to conceptualise ideas, deliver out-of-the-box copies, guide immaculate visuals, and comprehensive presentations.