Alone we can do so little; together we can do so, so much!

"Gu" means "darkness of ignorance" and "Ru" means "one who removes". Thus, The true meaning of Guru is "one who dispels the darkness of ignorance".

Guru means not only being a leader but also adopting a way of doing things in a way, which in its simplistic & minimalistic form, helps one achieve maximum output. This what could be termed as 'Goal Optimization'

The way one seamlessly juggles Creativity, Innovation, and Simplicity towards a well-defined goal, defines the characteristics of a Guru. Our aim is leading an individual to become a Guru rather than becoming their guru. With us, there are two ways one can become a Guru through our partnership:

1. Guru Representative: A guru representative is one who likes to lead in a particular demographic i.e. his region of expertise. A guru representative would be a veteran in his/her field. However, we would add value by channelizing his expertise in fruitful direction and opening up verticals which were previously never existed.

2. Guru Enabler: Someone with a burning desire to bring a change in the world by enabling a new ideology, process, or culture. We would simply whet the individual's school of thought in a vertical-specific way that would raise the delivery benchmark in that vertical and inspire others to follow the same. We would act like someone who becomes a suffix to your idea and helps enable verticals which were previously beyond one's scope.